How a business grows
A business does not grow, as often indicated, in a smooth, upward line. It grows in steps. And the transition from one step to the next is not always easy to figure out. These transition "steps" normally become apparent when, as the business grows, chaos erupts and spins the business back to where it began.
It’s a one-step-forward and half-a-step-back scenario, frustrating not only the founder but the entire team and often customers, too. Yet each step is vital in the growth of the business, just like each step is vital in getting you to reach a higher floor as you climb a building from ground floor to the top floor.
The steps let the founder control growth, build robust growth, understand him/her self and get the right team into place. Redrawing the business lifecycle in steps offers a more realistic account of business growth. In addition, reshaping the activities of the entrepreneur building the business as the business grows through the steps offers a more effective support structure to build a robust and viable business into your supply chain.