Skip to main content

Dezina Pak

30 September 2025

Company overview:

Founded and led by Jodie Naidoo, DEZINA PAK supplies high-quality, eco-friendly, biodegradable food packaging to the catering and hospitality industries.

Three Key Impacts:

Scale & growth: Jodie successfully self-funded the import of a full container of stock which offered greater range to her clients, reduced cost and necessitated a new warehouse and more staff to manage the increased workload

Delegation: The implementation of an inventory management system, together with an organisational structure with clear roles led to the hire of two new employees to release Jodie’s time to focus on strategy

Profitability: Access to bulk stock reduced cost and increased capacity, allowing Dezina to service more clients. Improved systems operated by a purposeful team have improved efficiencies, all contributing to profit increase